During the Grammy Awards, Pepsi debuted three new ad spots promoting their “Out of the Blue” sweepstakes, which is rewarding fans with all kinds of prizes. One of the spots featured multi-platinum selling artist Fall Out Boy – a new, behind the scenes video of the band talking about some of their own “Out of The Blue” experiences throughout their career.
These spots officially kicked-off the brand’s “100 Days” contest, which will give music fans a chance to win unexpected, once-in-a-lifetime music experiences including front-row seats, artist meet-and-greets, etc. to SXSW, the 2016 Grammy Awards, and more, now through May 18.
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