IAMX is much more than simply an alter ego of Sneaker Pimps co-founder Chris Corner. “IAMX is basically my public therapy,” says Corner in a press release. “It’s my way of being able to connect with the world, to pour my heart out and dance at the same time. It’s also an excuse for me to play with who I am, to explore certain parts of my personality that I don’t get to explore in everyday life.”
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More Mr. Hyde than Dr. Jekyll, IAMX’s music has more in common with ’90s Nine Inch Nails and Marilyn Manson than vintage trip hop staples like The Sneaker Pimps’ “6 Underground” and “Spin Spin Sugar.”
Crave is exclusively premiering IAMX’s new music video for “The Void.” The single is off of Everything is Burning (Metanoia Addendum), Corner’s sixth studio album as IAMX, which allows him to dip his creative toes into a variety of roles that explore themes like love, death, addiction, decadence and gender identity.
Here’s what Corner had to say about the Fellini-flavored video, which he also directed, “The Void represents the end of an era. The completion of my own personal transformation after a two year battle with depression and chronic insomnia. It’s an addendum to the album Metanoia. The video is a fusion or a mashup of all the IAMX videos during this period. Some shot and directed by me, some by others. I see it as a celebration of my own private victory, my new found inner strength and also a symbol to my audience or anybody searching that life is extraordinary and happiness is conquerable. I’ve spent years putting together abstract visuals for our multimedia stage shows so I felt the video could also reflect this. There is no mind numbingly banal narrative, just a throbbing collage of transient images. The way my reality is and the way I love it.”
IAMX will be at the Regent Theater in LA on 10/13 (click here for tix). For more sights, sounds and information go here.
