Bluer Denim is a premium denim company based in the Pacific Northwest. The company creates coveted menswear items, made all the better by their ethical focus. Bluer Denim products are 100% American made and sourced. That means that not only are your new favorite skinnies made in the U.S., but all the goods that go into making them (think buttons, rivets) are from the States as well.
You might expect a premium price tag for these premium jeans, but you would be happily surprised. Especially with raw denim, a good pair can run you easily over $200. But each of the fits available now at Bluer Denim cost only $145. If you feel an eye twitch coming on even at that low price point, keep this in mind: raw denim is made to last, doesn’t need constant laundering (and shouldn’t be washed), and they get better with age. Raw denim jeans truly start to mold to the fit of your body, and will show common wear from your life (like that super old wallet in your back pocket, or where you keep your keys in the front left.)
Also: Spotlight | Go Dutch With Denham the Jeanmaker
If you still aren’t convinced to take the plunge and pick up a pair, Bluer is sweetening the deal with their Buy One, Give One program. In order to usher on additional action to recycle, but also get the clothes you’re not wearing out of your closet and on someone who needs them, buy a pair of jeans, then send them a pair you no longer wear. They’ll make sure they get to a person in need. Plus, since we all know you’re going to fall in love with these new threads, they’re throwing in $5 off your next order.
All images courtesy of Bluer Than Indigo.
Bluer Than Indigo
Excellently fitted, tailored denim is made more impressive with a focus on ethics for this menswear brand.
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Laundry Bag
Raw denim has the ability to share color. Protect your perfect pair of jeans with this Laundry Bag, $18.
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Bluer Than Indigo Tee
The fact that the Bluer Than Indigo Tee, $28, is screen printed in Oregon only makes sense. The shirt features Portland & USA flags, plus the Bluer Than Indigo logo.
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Chambray Short Sleeve Work Shirt
The Chambray Short Sleeve Work Shirt, $98, is the perfect pairing item. Wear alone with some good accessories, or under a crewneck sweater or sweatshirt.
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Jean Jacket
Try a timeless Jean Jacket, $128, over a chambray shirt for effortless cool.
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Loose Straight Jeans
The Loose Straight Jeans fit, $145, are a very traditional cut. Meaning they fit at your waist, but they have a roomy fit in the rear and leg, into a very slight taper at the ankle.
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Slim Straight Jeans
The Slim Straight Jeans, $145, feature a not too slim, not too loose fit. Made of untreated, unwashed raw denim, keep these out of the laundry.
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Slim Taper Jeans
The Slim Taper Jeans, $145, have a slim cut, and taper at the ankle. They feature a button fly, and a classic red line selvage I.D.
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Portland Bandana
Wear the Portland Bandana, $18, around your neck, head or stash it in you backpocket.
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The Silm Straight
The Silm Straight, in selvage denim, looks good on the street.
Photo Credit: Bluer Denim Instagram
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Fido Approved
Unfortunately we cannot guarantee that the Portland Bandana will look as good on you.
Photo Credit: Bluer Denim Instagram
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Bluer Ebbets Field Flannels Ballcap
This isn't your ordinary fitted hat. The Bluer Ebbets Field Flannels Ballcap, $45, is handmade in Seattle, in collaboration with historic cap maker Ebbett’s Field Flannels.
