Spotlight | Noon Goons: Pacific Wear With Pachuco Pride

Noon Goons was founded by California dreamer Kurt Narmore in 2015. The brand is an unexpected but progressive combination of cheeky surf-isms and boxy tailoring that’s reminiscent of ’90s West Coast gangsta gear – like an aesthetic mix of Fast Times At Ridgemont High with Blood In, Blood Out. Now, maybe that sounds like an odd combo, but its drawing from a melting pot of cultures that has long been at the center of SoCal’s heady social milieu.

The Noon Goon look and feel is executed across tees, long sleeved and short, along with killer crewnecks, but it’s their pants and jackets that might make you swoon. Available now, the Club Pant is a cropped, flat, straight leg in khaki or black. Pair with their Membership Jacket (basically an old school, big-buttoned overshirt), and you can have that L.A. vibe with barely any effort at all.

Except the effort it takes to purchase – while available online, Noon Goons can primarily be found in a handful of brick-and-mortars in Japan. Nevertheless, span the Pacific Rim, and you will come up with pure Cali gold.

All images courtesy of Noon Goons.

Noon Goons

Surfwear suddenly just got modern and contemporary with Los Angeles based Noon Goons.

Junior Varsity Sweater

The Junior Varsity Sweater - $150 is a loose fitting crewneck, made of 100% french cotton terry.
Club Pant

Try these cropped chinos when looking for a stylish upgrade from shorts. The Club Pant - $165. Also available in black.
Goon Baggie Short

Wear the 'Goon' on the left leg, and the 'Noon' on the right. Try the Goon Baggie Short - $220.
Long Sleeved Shirt

If you're a tourist, just pretend. The Local Long Sleeved Shirt - $75.
Varsity Jacket

The only problem you will face with the Varsity Jacket, $650, is that your girlfriend may want to steal it. This unisex baseball jacket is made of 100% Melton wool, milled in North Carolina. USA made in LA.

Photo Credit: Noon Goons Instagram
Club Shirt

The Club Shirt - $65 is processed to ensure the cotton super soft, and made in Los Angeles.
Membership Jacket

Membership Jacket - $260
JV Sweater

The JV Sweater, $150, looks equally good in black or white.
JV Sweater

The JV Sweater - $150 is currently sold out in black, but check back for this popular item to return to the store.
Keychain

Hand burned in Los Angeles, made of wood: the Keychain - $20.
Surf Team Pocket T

The Surf Team Pocket T - $65 is made of 100% cotton, using a vintage print process. Made in Los Angeles.
Surf Team Long Sleeved

The Surf Team Long Sleeved - $75 is mineral washed and treated for a super soft feel.