As you’ve heard by now – on the street, mountainside, hiking trail or camp site – REI is closing on Black Friday. It’s a pretty monumental move in an incredibly competitive retail marketplace, where the day after Thanksgiving is filled with anticipation to… wait in line. Granted shoppers are seeking that better-than-ever deal, and we’re sure that there is some level of tradition sprinkled in with the craziness of staying up all night to go buy stuff.
But REI has different plans for getting rid of that post holiday hangover: #OptOutside. Now you might think, isn’t REI leaving a lot of money on the table closing on the biggest shopping day of the year? And the reality is, Yes, they are. But the behemoth outdoor equipment brand perhaps believes that standing by their vision means more than just dollar signs on November 27th. And we bet that resonates with people.
The reality is this: you can buy stuff on Black Friday you can buy any other day of the year, and at any hour (good morning to you, eCommerce site.) And the holidays bear, in general, tons of great deals. We give REI a lot of credit for making this bold move, and to show it, we might just drive down to the shopping center and pick up some goods.
Here are some of the best products you can buy at REI right now. Tear off the tags, put on the warm socks, grab the camera, and your friend, parent, kid, or grandma, and #optoutside. Nature is calling.
All Photos: REI
#OptOutside
REI has different plans for getting rid of that post holiday hangover.. #OptOutside. Stock up on goods from the brand gaining steam with their new take on Black Friday.
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Patagonia Fjord Flannel Shirt
The Patagonia Fjord Flannel Shirt, $89, made with organic cotton flannel, is the perfectly oversized to accommodate those layers you have underneath for warmth.
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The North Face ThermoBall Full-Zip Jacket
Lightweight, stylish and will keep you from shivering, The North Face ThermoBall Full-Zip Jacket, $98.83-$199, is the perfect packable winter coat.
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SmartWool NTS 250 Pattern Long Underwear Crew Top
The SmartWool NTS 250 Pattern Long Underwear Crew Top, $72.93 - $105, offers insulation for the cold temps - but it looks good enough to wear on the outside.
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Coal Cameron Beanie
Style meets comfort (and practicality) with the Coal Cameron Beanie, $30.
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prAna Stretch Zion Pants
The prAna Stretch Zion Pants, $54.93 - $79, are durable, flexible, have pockets for all your climbing treasures, and feature roll up pant legs for when the weather unexpectedly gets warm.
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Suunto Ambit3 Peak GPS Multifunction Watch
Never get lost (GPS enabled), while looking like you're bringing some street style to the hillside. Only the Suunto Ambit3 Peak GPS Multifunction Watch, $500, has it all.
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REI Co-Op Down Vest
The REI Co-Op Down Vest - Men's, $38.83 - $79.50, is thin enough to wear under your coat, or solo over your first layer.
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Amphipod Xinglet Pocket Plus Reflective Belt
Like a strange pair of suspenders that will save your life - the Amphipod Xinglet Pocket Plus Reflective Belt, $40, enhances your visibility to motorists.
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SmartWool Hiking Socks
Keep frostbite away with the SmartWool Hiking Socks, $18.95.
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The Great PNW Rainier Hoodie
Wear your favorite US region on your heart with The Great PNW Rainier Hoodie, $39.
