Profound Aesthetic, founded in 2008 in NYC, might be considered a streetstyle or lifestyle brand, but there’s a twist: they want to make a perfect product. What does that mean? Does a pocket belong there, is this the ideal fabric for this garment, is the product the best it possibly could be? These are the questions they continually ask themselves. Profound Aesthetic strives to continually improve their line to suit their wearers – a society of, “thinkers, artists, philosophers and visionaries who are motivated by the idea of promoting forward thinking.”
The line is filled with unexpected knits, solid outerwear and, actually, lots of patriotism. But buyer be warned, some of these items you may need to hide from your girlfriend – like their super soft fairly androgynous tees.
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Profound Aesthetic
Profound Aesthetic, founded in 2008, is a quintessential lifestyle brand but done the New York way.
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Basic Raw Cut Elongated Short Sleeve Tee
Shown in 'Oxblood' this tee is longer than the v-necks that fill your closet. Reserve it for skinny jeans + sneakers, or showing beneath a slightly oversized sweater. Wear-er beware: this is a style move. The Basic Raw Cut Elongated Short Sleeve Tee, by Profound Aesthetic, $30
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Matte Honey Round Sunglasses
Try an unexpected hue on your shades. They aren't black, aren't silver - go for mustard. Apologies, "honey", $78.
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The Profound Aesthetic Sunglasses Lookbook
Mustard (sorry 'honey') colored sunglasses never looked so wearable.
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Script Shield Beanie
Winter, unfortunately, will be back. Be prepared with this classic beanie, in deep charcoal, $18.
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Contender Crewneck Sweatshirt
You could've been a contender. Oh wait, you still can. Check this crewneck sweatshirt in an unexpected demure color, $82.
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Buttondown Shirts by Profound Aesthetic
Crisp, clean and definitely not a solid color - the Profound Aesthetic button downs are a summer must, $64.
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Profound Classic New York History Snapback In Black Headshot
The signature hat looks damn good on. Here's proof.
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Profound Classic New York History Snapback In Black
The signature hat by Profound Aesthetic, $40.
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Cargo Pocket Tee
Rock a tee with throwback detailing - the Cargo Pocket Tee, $44. What's so vintage? The thirteen colony American flag embroidered on the left sleeve.
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Matte Tort Round Sunglasses
Acetate frames that feature 100% UV protective tinted lenses, the Matte Tort Round Sunglasses, $78, could be your new staple sunnies.
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Classic NY History Snapback
In rich wool, this hat is not for summer, and only partially for the dive bar next to your house (looks too good). Substitute this for the beanie sitting halfway on your head, $40.
