As the worlds of fashion and art weave inextricably within the modern culture-pastiche, EDM superstar Calvin Harris has been announced as the face of Emporio Armani for the spring/summer 2015 season. The internationally renowned DJ, singer, songwriter and music producer will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines.
The campaign, shot in Los Angeles by photographer Boo George, will be unveiled globally in January. Harris’ selection further concretes Giorgio Armani’s efforts to deepen their presence in the art world.
Grammy-Award winning Harris is listed by Forbes Magazine as the world’s top-earning DJ for the second consecutive year. He was the first British solo artist to reach one billion steams on Spotify, his record for the most number one hits from a studio album has even surpassed Michael Jackson’s legendary Thriller album.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.” said Giorgio Armani.
“It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs,” said Harris.
