Move Over, Black Friday: Amazon Announces Prime Early Access Sale Event to Kick Off Holiday Shopping Season (Here’s Everything We Know)

If you’ve ever thought that Prime Day in July was too early to start holiday shopping, but Black Friday in November was too long to wait to spend that money burning a hole in your pocket, well, Amazon has some great news for you. The online retail behemoth has just announced a new shopping event called Prime Early Access Sale that will take place Wednesday, Oct. 11, and Thursday, Oct. 12.

The Prime Early Access Sale will give shoppers access to deals across thousands of items, including Amazon’s new Top 100 list of its most popular items and those best for holiday gift-giving. Whether you’re in the market for electronics, toys, home décor, kitchen gadgets, pet supplies, or Amazon devices, there will be deep discounts awaiting you.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale—an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” said Jamil Ghani, vice president of Amazon Prime, in a press release. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

If you want to partake in this celebration of capitalism, the first step is to sign up for an Amazon Prime membership. You may be eligible for a 30-day free trial, and then your membership will lock into the low, low price of $14.99 per month or $139 per year.

That’s a small price to pay for two-day shipping, Prime Video, music streaming, unlimited photo storage, unlimited reading, and even a free one-year Grubhub+ membership. Plus, as a Prime member, you’ll also get those sweet, sweet Prime Early Access Sale deals, plus Lightning Deals.

So what are you waiting for? Sign up for Prime today and start plotting your holiday shopping strategy!

Cover Photo: Maca and Naca (Getty Images)