Pedro Almodóvar, the mastermind behind the seminal films Matador, Women on the Verge of a Nervous Breakdown, All About My Mother, and Bad Education has been selected as the face of Prada’s fall/winter 2017 menswear line, fittingly titled Auteur.
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The legendary Spanish film direct and writer has always maintained a distinctive look and a phenomenal eye for style; his films are testaments to his innate genius for color, pattern, texture, and form. In an era when moviemaking has gone cookiecutter, Pedro Almodóvar continues to break the mold.
Almodóvar has been selected as the star of the newest chapter in Prada’s 365 series shot by Belgian photographer Willy Vanderperre shot the campaign inside the company’s headquarters, designed by architecture studio OMA.
Prada released a 33-second film along with a selection of stills from the campaign, along with a statement that sets the tone: “One of the few remaining auteurs in contemporary filmmaking, the cult Spanish director Pedro Almodóvar is universally celebrated for his unmistakable creative imprint, distinct aesthetic and unique, ‘Almodóvariano’ point of view. He is an embodiment of iconoclasm, across all disciplines.”
The announcement explained the aesthetic perfectly, revealing, “Each image is loaded with an implied narrative, its own backstory. The resulting visuals play out like stills from a film that has never been made.”
Film and photography by Willy Vanderperre
Featuring Pedro Almodóvar
Music by Mica Levi & Oliver Coates
Miss Rosen is a journalist covering art, photography, culture, and books. Her byline has appeared in L’Uomo Vogue, Vogue Online, The Undefeated, Dazed Digital, Aperture Online, and Feature Shoot. Follow her on Twitter @Miss_Rosen.
