It’s not the most common pairing: basketball and skateboarding. And yet, looking beyond the obvious differences, there may be quite a bit to the connection. Both are blacktop sports, activities that require patience, practice, and a lot of pounding of the pavement. They’re also both driven by a variety of practitioners that come from all walks of life to participate in the landscape of athletics. It is somewhere here that Rokit exists.
The brand was founded in 2016 and now boasts a solid fan base. The Spring 2017 collection, titled “Misled Youth”, is filled with super soft casual wear, consisting of hoodies, matching sweatpants, tees, tanks, jerseys and hats. The outliers of the collection make things really interesting, offering military-inspired pants, coats and jackets in sleek, shiny fabrics with removable patches.
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One look at the goods, and the social marketing and merchandising that back it up, and you can tell that Rokit is making a move to define itself as one of the street style elite. Its a valiant effort, and we’re betting it pays off.
All images courtesy of Rokit.
Spotlight | Rokit
Rokit is blending the lines and the limits from on the court to off (and when you're off, they are betting you're on a skateboard.)
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Gunner Pants in City Pink
There will be absolutely no blending in wearing the Gunner Pants in City Pink, $220, out on the streets of the suburbs or city.
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Trooper Pants in Orange/Yellow
The fabrics that don't go together stay together, as in the case of the Trooper Pants in Orange/Yellow, $220.
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Diaries S/S Black Tee
The Diaries S/S Black Tee, $32, is a 100% cotton jersey short sleeved tee with a softhand screen print at chest.
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Frontline Field Jacket in Olive
The Frontline Field Jacket in Olive, $550, is made of 100% cotton twill with removable patches throughout. The jacket comes in one size, and is meant to be oversized.
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Rumble Hoodie in Orange Sand
The Rumble Hoodie in Orange Sand, $170, is an overdyed 100% cotton fleece hoodie. Matching sweatpant bottoms available.
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Rokit x Some Ware 'Bless' Champion Jersey
The Rokit x Some Ware 'Bless' Champion Jersey, $130, is a collab with local LA artists Brendan Fowler and Cali Thornhill DeWitt.
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Pointman Jersey in Olive
The Pointman Jersey in Olive, $85, is a mil-spec twill basketball jersey with ribbed side gusset.
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Rumble Sweatpant in Black Sand
Made of 100% overdyed cotton, the Rumble Sweatpant in Black Sand, $160, are super soft, and equally stylish, with a washed out black color, but vibrant Rokit lettering.
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Flag Logo Cap in Khaki
Rep the Rokit flag with this low profile, cotton twill cap, with adjustable back strap. Get the Flag Logo Cap in Khaki, $36.
