If you’re not familiar with Gant, you very well should be. Founded back in 1949 by Bernard Gantmacher, Gant is best known for button down dress shirts, and was actually the company that is credited with the ‘locker loop’ now widely found on the back of shirts.
While Gant has modernized tremendously, the brand certainly isn’t only about the stockbroker suite of apparel. Now headquartered in an utterly stylish region of the world – Stockholm, Sweden – the company is made up of Gant, Gant Diamond G and, our present focus of attention, Gant Rugger.
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The hip counterpart to the more traditional vibes of its labelmates, Gant Rugger is all about offering a slim fit, with items made with premium materials and the most advanced knitting and production processes, in colors and combinations that are utterly appealing. At the top of our list is no doubt a motorcycle jacket that is the definition of timeless, and dress pants that are so slick, you may just permanently retire your jeans.
All images courtesy of Gant Rugger.
Spotlight | Gant Rugger
With a deep history as great American shirtmakers, Gant is now vying for those with a young, hip aesthetic.
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Dreamy Oxford Windowcheck Shirt
The Dreamy Oxford Windowcheck Shirt, $125, is made of 100% organic cotton, crafted with an oxford weave that's soft, durable & ages well.
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Indigo Denim Shirt
The Indigo Denim Shirt, $125, is a 100% cotton shirt made with indigo-dyed yarns, and has the popular Gant slim "Hugger" fit.
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Down Anorak
This Down Anorak, $375, is made with 100% nylon with 90% down and 10% feather filling. We especially dig the pullover nature of this look.
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Suede Shirt
Try something a little different by swapping that button down for one made in rich suede. Gant Rugger's Suede Shirt, $95, has the "Hugger" slim fit, and a super soft texture.
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Cordster Smarty Pants
The Cordster Smarty Pants, $250, is an updated, winter take on dresspants. Made in 100% heavy wale corduroy, these pants will keep you warm and stylish.
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Leather Biker Jacket
Invest in a style staple with the Leather Biker Jacket, $975. It's timeless, classical and cool.
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Structure Crew Sweater
The Structure Crew Sweater, $165, is made with completely natural fibers and is lightweight yet warm.
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Varsity Jacquard Sweater
The Varsity Jacquard Sweater, $165, is made of 100% lambswool with all natural fibers.
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Reverse Hoodie
The Reverse Hoodie, $195, is made with premium 100% cotton, with some special attention to the details, like a drawstring hood with metal endings.
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Checked Cotton Crew Sweater
The Checked Cotton Crew Sweater, $145, is a deep blue and white squared sweater, made of completely natural fibers.
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Glencheck Blazer
The Glencheck Blazer, $450, is a wool-poly-polyamide blend made in Morocco, which features a slim unconstructed cut, and skips the padding on the shoulders.
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Glencheck Smarty Pants
Pair the Glencheck Blazer, with the Glencheck Smarty Pants, $250, for an ultra modern suit.
