The Land Rover Discovery is not a toy. It’s a full-size SUV that’ll seat a rugby side and carry it over hill and dale. Still, the minds behind the machine decided toys (several million of them) were the best way to introduce its latest incarnation to the world.
Land Rover revealed the all-new, fifth-generation, full-size (…That’s our limit on hyphens…) Discovery SUV while breaking a Guinness World Record for the largest Lego construction ever. The vehicle greeted the world under a model of London’s Tower Bridge (…Not London Bridge as that’s out at Lake Havasu…) built out of 5,805,846 Lego bricks. That beat the previous record by 470,646 pieces. You can see a video of the complete event here.
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The Lego work didn’t stop there during the event as Tower Bridge was fined by two installations exploring Land Rover Discovery heritage. An Equestrian Zone offered a British picnic scene made entirely from Legos, while a Bear Grylls Adventure Zone included a Lego fire. (No Legos were burned in the making of that fire.)
Finally, Land Rover BAR Team Principal Sir Ben Ainslie drove his sailing team through 35-inch-deep water under the bridge in a Discovery while pulling a 186,500-brick replica of the Land Rover boat that will challenge for next year’s America’s Cup in Bermuda.
