The vision for Freenote Cloth came from its surroundings. Founded in San Juan Capistrano, California, by brothers Matt and Andrew Brodrick, the line embodies the rancho era of territorial California.

If you aren’t familiar with San Juan Capistrano, we can understand why. The town lies in an area that’s well traveled, but located between larger destinations San Diego and Laguna Beach, San Juan Capistrano can be more of a travel-through city, rather than your end game. The folks who live there probably don’t mind one bit. The city is filled with rich culture, and tons of history, and that’s what made it the perfect place to found the heritage clothing line.

Also: Spotlight | Howler Brothers Heeds the Call of Adventure

The line is made with premium materials and an attention to detail and craftsmanship, with a focus on rugged American ingenuity, from the construction to the appearance. In alignment with this aesthetic is the fact that all the apparel is made in the USA. Selvedge denim is offered in relaxed silhouettes, built to stand the test of time, and to look and feel better with age.

Classic denim jackets pair perfectly, allowing for a fine denim-on-denim look that we recommend everyone embrace. For something a little different, those same styles are manufactured in waxed canvas, demure on the outside with unexpected prints inside. Finally the wovens round out the collection, with denim shirts in long and short sleeved iterations, fitting the bill as outerwear in the warmer months, and layering pieces during cold times.

All images courtesy of Freenote Cloth.

MORE SUMMER STYLE:

Spotlight | Freenote Cloth

American craftsmanship and rich California history abound in menswear line Freenote Cloth.

Rios Slim Straight, Red Wing 110 Year Denim

13.25 oz natural indigo dyed selvedge gets the premium treatment when it's partnered in a Red Wing collaboration, that features a hand-selected leather patch at back. Try the Rios Slim Straight, Red Wing 110 Year Denim, $250.
Modern Western Shirt in Natural

Give your well-worn denim shirt a break. The Modern Western Shirt in Natural, $220, will be an easy stand-in with any outfit, and look equally stylish.
Workers Chino Slim Fit, in Dead Stock Drab Olive

Summer pants never looked so good, or so comfortable. The Workers Chino Slim Fit, shown in Dead Stock Drab Olive, $210, is nothing but drab paired with a plain white tee, or a nice, crisp, plaid button down.
Waxed Riders Jacket, in Tobacco

Tobacco as a product, bury it. But tobacco as a color, embrace it, especially in the super versatile Waxed Riders Jacket, $400.
Utility Shirt in Indigo

The Utility Shirt in Indigo, $200, is made in the USA, of a 60% linen, 40% cotton blend.
Pocket T-Shirt

What do you pair with Olive Drab khakis? a 100% cotton, made in the USA, olive Pocket T-Shirt, $55. It's modern monochrome, with the same color on top and bottom, but in slightly different iterations.
Vagabond Chino, in Dead Stock Drab Olive

Looking for something a little more rugged? Get the same great color, Dead Stock Drab Olive, but in a pair of khakis with a looser fit, and jurassic-style detailing. Try the Vagabond Chino, $240.
Heavy Gauge Pocket T-Shirt

There never has been, or ever will be, anything better than a good, plain, white tee. Pair with - everything. Get the Heavy Gauge Pocket T-Shirt, $65, in white. Made of 100%, in the USA, features a vintage wash, making it look, and feel, like your favorite.
Utility Shirt in Brown

The Utility Shirt in Brown, $210, would be the perfect outerwear to a simple white tee, ideal for summer.
Rios Slim Straight, Black Grey 14.2 oz Japanese Denim

The Rios Slim Straight fit takes on new life in the Black Grey 14.2 oz Japanese Denim, $240, iteration. Made of 100% selvedge denim, the unique coloring is black denim, with grey fill, and red selvedge ticking.