Watch the First TV Ad for the iPhone 6, Starring Justin Timberlake and Jimmy Fallon

Apple has released the first US TV commercial for the iPhone 6 and iPhone 6 Plus, and it features Justin Timberlake and Jimmy Fallon both discussing how “huge” the new devices are.

The days of Steve Jobs claiming that “no one wants to buy a big phone” are truly behind us, as Apple has pushed the size of the 4.7 and 5.5-inch smartphones to the forefront of its marketing campaign. 

Related: iPhone 6 Sales Went Past 10 Million in its Opening Weekend, Apple Confirms

The commercial also highlights some of the iPhone 6’s improvements, including its focus on health and fitness apps alongside the improved quality of its HD screen. 

Apple recently released details of the iPhone 6’s launch sales, revealing that they had shifted 10 million units over its launch weekend, making it the largest smartphone release ever. 

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