Bad Bunny stars in Calvin Klein’s Spring 2025 underwear campaign, with the brand unveiling the new promotional images recently. The 31-year-old artist models pieces from the Icon Cotton Stretch collection, showcasing updated boxer briefs and classic tank tops. The campaign, shot by Mario Sorrenti in Puerto Rico, highlights the brand’s latest design innovations.
Here are the key details about Bad Bunny’s Calvin Klein Spring 2025 campaign.
Bad Bunny poses for Calvin Klein underwear campaign
Bad Bunny stars in Calvin Klein’s Spring 2025 underwear campaign, promoting the Icon Cotton Stretch collection.
The campaign was directed and photographed by Mario Sorrenti in Puerto Rico. The 31-year-old artist models the brand’s white and black boxer briefs as well as the Cotton Classic Tank. The updated Icon Cotton Stretch features a “stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention for premium ease of wear.”
In the official press release, Bad Bunny said, “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.” He added, “This has been in the works for some time now, seeing it finally come to life has been gratifying.” (via People)
Along with the campaign photos, Calvin Klein released a promotional film featuring Bad Bunny’s song “EoO.” In the clip, the artist snaps the waistband of his briefs before saying, “The vibe is infinite.” He then asks, “Do you have your Calvins on?” as part of the brand’s signature marketing tagline.
Bad Bunny attended Calvin Klein’s New York Fashion Week show in February 2025, sitting alongside notable figures like Calvin Klein, Christy Turlington, Eve Hewson, and Alexander Skarsgård. Hewson modeled for the brand’s shapewear line in February 2025, while Skarsgård starred in Calvin Klein’s Fall 2024 menswear campaign.
Calvin Klein’s Spring 2025 campaign highlights the brand’s continued collaboration with global icons, with Bad Bunny now among past celebrity models such as Michael B. Jordan and Jeremy Allen White.
Originally reported by Vritti Johar on ComingSoon.net
