Michelle Obama recently announced her latest media venture, a video podcast titled IMO, co-hosted with her brother, Craig Robinson. The former first lady and bestselling author will use the platform to share personal insights and advice, alongside celebrity guests. The podcast, produced by Higher Ground, marks the company’s first venture into video podcasting.
Here’s what we know about IMO, its format, and what to expect from Michelle Obama and Craig Robinson’s collaboration.
Michelle Obama launches podcast amid divorce rumors
Michelle Obama and her brother, Craig Robinson, are launching a new video podcast titled IMO (short for “in my opinion”) through their media company, Higher Ground.
The podcast will feature celebrity guests and offer advice on various topics, drawing from their personal experiences. Michelle Obama announced the podcast on March 10, 2025, marking its first video podcast release.
Higher Ground, founded in 2018 by Michelle and Barack Obama, has produced several well-regarded podcasts. These include a Stevie Wonder series hosted by Wesley Morris, a celebrity interview show on family recipes with Michele Norris, and Renegades: Born in the USA, featuring Barack Obama and Bruce Springsteen. IMO follows a growing trend, with one-third of podcast consumers now preferring video content, according to a December 2024 report by Cumulus Media and Signal Hill Insights.
The first two episodes of IMO, previewed by The New York Times, run about an hour each. Michelle Obama and Craig Robinson share life lessons and personal insights but avoid politics and current events. This sets IMO apart from other Higher Ground productions, which often focus on cultural commentary and historical narratives.
Michelle Obama, a bestselling author and former first lady, has experience in media, including The Michelle Obama Podcast, released on Spotify in 2020. Craig Robinson, a former basketball executive, brings his own insights to the show. Their collaboration on IMO reflects their strong sibling bond and focus on meaningful discussions.
Higher Ground has not yet revealed the release schedule or guest list for IMO. However, Michelle Obama’s reputation suggests the podcast will feature high-profile guests.
Originally reported by Anubhav Chaudhry on ComingSoon.net.
