CBC just announced that the founder of Joe Fresh, Joe Mimran, will be joining the upcoming 10th season of “Dragons’ Den.”
The new season of “Dragons’ Den” will air in fall 2015.
“We’re thrilled to welcome Joe Mimran to ‘Dragons’ Den,’” said Jennifer Dettman, executive director of Unscripted Content at CBC, in a media release. “Joe is a giant in fashion retail in this country. As the brains behind some of Canada’s most successful brands, he’s a welcome addition to the Den.”
“I’m thrilled to join ‘Dragons’ Den,’ one of the most entertaining and dynamic shows on television,” said Mimran in the same release. “I’ve been starting businesses since I was in university, and this is the perfect opportunity to share that lifelong passion and experience with young entrepreneurs. I look forward to working with the other Dragons, hearing some great pitches and hopefully bringing the next great Canadian business idea to life.”
Mimran has founded and built brands including Joe Fresh, Club Monaco, Alfred Sung, Caban and, with his wife Kimberley Newport-Mimran, Pink Tartan. He has been at the forefront of fashion and retail for over thirty years, and as the founder and former creative director of Joe Fresh for Loblaw Companies Limited, Mimran oversaw the brand’s design, merchandising and retail concepts. Under Mimran’s guidance, Joe Fresh has grown to become Canada’s second largest apparel brand, and Mimran also oversaw creative direction of Home and Entertainment brands for Loblaw, including PC Home, Life at Home, Everyday Essentials, Jump Kids World, Jogi and Tera Gear, among others.
Mimran is a private investor in Canada-based businesses, ranging from steel to pharmaceuticals, as well. A longtime collector and patron of the arts, Mimran’s wide-ranging philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, the Governor General’s Performing Arts Awards and Nuit Blanche. Additionally, he was co-chair of the 2014 Big Bang Bash benefiting Toronto’s popular Luminato Festival.
Further details about the 10th season of “Dragons’ Den” will be announced in the coming weeks. The current season of “Dragons’ Den” airs Wednesdays at 8pm on CBC.
