See the shot above? Let’s just say this ad is the only one of its kind (nearly 2:00 long) worth watching through its entirety.
Roxy — the Australian Quicksilver surfing subsidiary — produced the ad promoting the Roxy Pro Biarritz surfing competition in France. Although the campaign started with the hashtag #WhoAmIJustGuess, we now know that woman in the ad is pro surfer Stephanie Gilmore. As you can see in the link, the ad is getting some serious heat — and I’m not just talking about the sudden resulting rise in temperature from watching it in my office.
The ad opens with what appears to be a bombshell blonde waking up topless, who then hops in a shower before getting changed on the beach to go surfing in sexy swimwear. Some feel the ad goes way too far and is exploitive.
There is mystery throughout the video, as we officially never see who the woman really is — which is awesome.
This ad isn’t anything worse than what you see during a Victoria’s Secret or Carl’s Jr. commercial. In fact, this is a huge win for Roxy. The ad is sexy and is gaining a lot of attention for the company, Gilmore and their surfing competitions.
Sure, some are angry because there is very little surfing going on — but I really don’t think it’s that much of an issue. I’ve seen some eye-candy just like this in L.A’s South Bay over the years. What surfer girl doesn’t want to be sexy? They know what they’re doing!
Gilmore is a five-time world champion and just signed with Roxy.
Josh Helmuth is the editor for CraveOnline Sports. You can follow him on Twitter @JHelmuth or subscribe at Facebook.com/CraveOnlineSports for the latest in sports on your newsfeed.
