MTV’s co-founder Tom Freston said, “Innovation is taking two things that exist and putting them together in a new way.” The same goes for revolutionizing pop culture via viral TikTok content. Content creators musk ask themselves what is it society hasn’t experienced that it’s dying to see? Likewise, @unnecessaryinventions, our TikToker of the week, focuses his creative talents on developing inventions that nobody asked for or needed. However, they end up being something that you’re like, “I need that.”
This Machiavellian genius better known as Matty Benedetto designed and built over 325 inventions that solve problems that don’t exist. His products range from the absolutely wild to “We can’t believe anyone would even think of that.” For instance, he developed the “Jewel Cooler,” a car vent accessory that connects to your air conditioner and cools your “jewels.” More importantly, it’s not even Matty’s wildest invention. Check out our favorite videos (and inventions) from @unnecessaryinventions and discover why this TikToker is so damn popular.
Image: @unnecessaryinventions (TikTok)
@unnecessaryinventions So fresh and so clean #unnecessaryinventions ♬ original sound – unnecessaryinvention
@unnecessaryinventions Always be two steps ahead…#unnecessaryinventions ♬ original sound – unnecessaryinvention
@unnecessaryinventions this is the most luxurious way to charge your apple devices. #unnecessaryinventions #apple #glowforge ♬ original sound – unnecessaryinvention
@unnecessaryinventions I packed for a 12 day trip in just a Fanny pack because of these. #unnecessaryinventions ♬ original sound – unnecessaryinvention
@unnecessaryinventions Nothing better than a recycled taco. #unnecessaryinventions ♬ original sound – unnecessaryinvention
@unnecessaryinventions Only three easy payments of $69.69! #unnecessaryinventions ♬ original sound – unnecessaryinvention
