Photo: JONATHAN NACKSTRAND/AFP/Getty Images
Everyone loves a good discount, right? And everyone loves a sale, correct? Awesome. Are you willing to drop your pants and pee on something simply to get it? Well that’s exactly what the folks at Ikea want pregnant women to do.
The internet is a bit baffled as a new print ad has been released by the furniture and home decor giant that pretty much wants pregnant gals to pee on an ad of a baby crib to reveal a discount. Yep. According to Adweek, the ad is running in Swedish magazine Amelia, and uses the same kind of technology as at-home pregnancy tests.
Check out the video below to see how it works (don’t worry, no one pees in this video).
I’m only wondering if women actually have to bring in their pee-soaked ad into the store. I’m also wondering if cashiers will have to handle all that urine. These are important questions. But now let’s see how Twitter is reacting to this:
I wish I was in the brainstorm meeting
— Oksana Chernichenko (@TheRussianRage) January 9, 2018
$10 to a good cause that the team that came up with this was those twelve diverse white males
— Sindarina Stormcrow, Finder of Edge Cases (@sindarina) January 10, 2018
Note to self: never be a cashier at Ikea https://t.co/Q6Dtd7El3d
— Stephen LaConte (@stephenlc) January 9, 2018
As a pregnant person I cannot tell if I am disturbed by this or not. But I also have terrible feelings toward Ikea because they screwed up my nursery bookcase delivery multiple times until I had to cancel.
— Ashlee P (@PostAshlee) January 9, 2018
I can’t decide whether to applaud the creative activation or … well, just be grossed out. https://t.co/NqmgG4GqWm
— Ryan Wood (@RyanWoodDFW) January 9, 2018
h/t Huffington Post
