The art of selling a movie is a little different now than it was 37 years ago. Oh, who are we kidding? Trying to get people into a movie theater now is NOTHING like how it used to be.
Case in point: check out this trailer for a humble, little picture called Star Wars — if the fine folks in the 2014 DIsney promotions department could work their magic on it.
Taking some cues — some HEAVY cues — from their work pitching Guardians of the Galaxy, this trailer posted to Crave film site Cinema Blend layers in familiar 1970's rock tracks "Hooked on a Feeling" by Blue Swede and Norman Greenbaum's "Spirit in the Sky" to paint George Lucas' universe as a good-natured, rip-snorting, rollicking good time at the movies.
Sure, they borrowed heavily from The Empire Strikes Back and Return of the Jedi footage to make their point…but damn, if Darth Vader's menacing doom has never seemed like so much side-splitting fun before.
This Week in Film News – Week Ending 06/27/14
This Week in Film News - Week Ending 06/27/14
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Teenage Mutant Ninja Turtles vs. Predator on Most Craved
VIDEO: Our hosts analyze the new trailer for Teenage Mutant Ninja Turtles, tear the marketing down and debate Shane Black's upcoming Predator movie.
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Pacific Rim 2 Announced for April 7, 2017
Guillermo del Toro’s giant robots vs. giant monsters sequel be preceded by a new animated series.
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Mad Max: Fury Road Reveals Seven New Images
The rebooted Mel Gibson looks a lot like Tom Hardy in these new shots from the upcoming film.
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North Korea Up In Arms Over The Interview
The Seth Rogen, James Franco comedy dangerous enough to start a war.
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R.I.P. Eli Wallach (1915-2014)
The star of The Magnificent Seven and The Good, The Bad and The Ugly has passed away at the age of 98.
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MGM Eye Israelite, Amel for WarGames Remake
Looks like Dean Israelite and Arash Amel are down for a game of thermonuclear war.
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Shane Black Will Direct the Predator Reboot
The co-star of the original Predator and director of Iron Man 3 will write the screenplay with Monster Squad filmmaker Fred Dekker.
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Heatstroke: Watch an Exclusive Clip
A new thriller starring Stephen Dorff, Peter Stormare and Maisie Williams from "Game of Thrones."
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Rambo 5 Will Be Sylvester Stallone’s No Country for Old Men
The rights to the latest Rambo have been picked up by an unlikely studio.
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Teenage Mutant Ninja Turtles: New Trailer and Posters
Your best look yet at the Teenage Mutant Ninja Turtles in action.
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Pirates of the Caribbean: Dead Men Tell No Tales to Shoot in 2015
After an unexpected and long delay, Johnny Depp and Geoffrey Rush are set to begin shooting the fifth installment.
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VIDEO: Watch the Star Wars Trailer, Guardians of the Galaxy Style
A long time ago in a galaxy far, far away gets a 2014 makeover…and no, not in an Episode VII kinda way.
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300: Rise of an Empire - Exclusive Clip
A behind the scenes look at the brutal artistry involved in making 300: Rise of an Empire.
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Batman v Superman Rumors Describe Wonder Woman’s Costume and Lex Luthor
What is Lex Luthor’s motivation, what version of Wonder Woman’s costume did Warner Bros. finally choose?
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Life Itself: Exclusive TV Spot
The new documentary celebrates the life and career of film critic Roger Ebert.
