Beyonce‘s plunging dress for Cécred X Ulta Beauty’s new ad video looked truly ravishing with her sharing an update about the hair care brand. She marked her brand’s one-year anniversary by announcing its first retail partner, Ulta Beauty, as per WWD’s Beauty Inc exclusive.
The iconic campaign video for this groundbreaking move showed the historic Grammy winner charming and boldly posing in the angelic white dress with a daring slit looking as glamorous as ever. The clip only got better as she flaunted her long platinum-blonde locks befitting the hair care brand’s motto.
Beyonce wows in stunning dress in Cécred video
Beyonce’s Cécred ad video to announce its first retail partner, Ulta Beauty, won the internet with her rocking a plunging white dress. The short clip teased her satin dress with a dangerously low cowl neckline showing off a racy plunge and an off-shoulder pattern.
In addition, it had a sky-high risqué thigh slit while the dreamy color made it look the most elegant and appeared angelic paired with her long locks. In the snippet with her and Nicki Minaj’s smasher “Feeling Myself” playing in the background, she got a touch-up in the middle, giving the ad an unusual twist before carrying on.
The “TEXAS HOLD ‘EM” singer exclusively told WWD’s Beauty Inc about Cécred’s retail debut with Ulta Beauty, revealing the major move behind on April 4. Finally, the products will soon reach 1,400 Ulta Beauty stores and the website and will include its products, hair tools, and “first-of-its-kind integration with the retailer’s salons.”
Beyonce also claimed they aim to get “Cécred in the aisles and salons nationwide for everyone to experience.” Moreover, she highlighted how her hair care line has helped form “a deeper connection with their hair” over the past year and built “a community that redefines what a typical hair care brand looks like.”
Along with Beyonce’s latest Instagram post with the video, Cécred and Ulta Beauty also shared a joint post of the same ad. The caption stated, “We’ve helped so many make a deeper connection with their hair, building a community that redefines what a typical hair care brand looks like.”
Originally reported by Nikita Mahato on theFashionSpot.
