No one picks up a Rolls-Royce off the lot. By their very nature, Rolls-Royce automobiles are bespoke machines. Anyone with the resources to purchase one will also have the ego to demand the vehicle is unique to his or her preferences.
To refine their bespoke service further, Rolls-Royce introduced their new Black Badge program at NYIAS 2016 – offering new options and a new attitude to a younger, more aggressive breed of Rolls-Royce buyer.
Two vehicles will face the Black Badge treatment for starters — with the Ghost and the Wraith. Both will take on a subdued, dark-hued color scheme from bumper to bumper.
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First of all, the “Flying Lady” hood ornament remains the same in shape, but is now painted a shiny black. The interlaced Double R badge also mutates to a silver on black design. Chrome highlights the black satin look on the car’s grille, hood, pipes, etc.
New composite carbon fibre and alloy wheels give the Black Badge versions a (Dare we say?) sportier look. That “S” word is a slur for Rolls-Royce as the company doesn’t make sports cars. They look to make the ultimate luxury rides. But, it’s hard to deny the aggressive, athletic look of its new wheels.
The interiors of these Black Badge units are just as stylishly gloomy as the outside faces they show to the world. The cockpit and passengers compartments are black, highlighted by flecks of chrome accessories. An alternative muted blue is also available — with both variations utilizing carbon fiber and other modern materials to redefine the inside of a Rolls-Royce.
The new options for the Ghost and Wraith go into the bespoke options later this year. If you have to ask how much they add to the cost of a Rolls-Royce, you’re being vulgar and obviously lack the refinement of a potential buyer.
