Radiohead has found a new way to disappear completely. As rumors surrounding a new album reach critical mass, the world’s biggest band has subverted every marketing scheme and big-tease album promo known to man by simply vanishing.
Radiohead has erased all its Facebook and Twitter posts. Reddit users also noted on Sunday that the band had been reducing the opacity on its website until it was pure white, total blankness.
The obvious question now is, why?
Radiohead on Twitter/Facebook:
Thom Yorke & Co. have a long history of unique stunts and presentations of new material, most notably when they allowed fans to pay whatever they wanted for their 2007 album In Rainbows. And back in January, a month after Yorke debuted two new songs by the band, the band established a new company called Dawn Chorus, a savvy financial architecture similar to what they’d done with their two previous albums.
Additionally, a number of U.K fans received leaflets over the weekend from the band, with the cryptic message: “Sing the song of sixpence that goes ‘Burn the witch’ ” and the Radiohead logo, along with the ominous line, “We know where you live.” The title refers to an obscure song by the band that’s more than a decade old, which Thom Yorke recently posted lyrics to on the band’s site.
Umm, I just got this in the post from Radiohead. Is the new album called Burn The Witch? pic.twitter.com/zv5QKnDeGh
— Niall Doherty (@NiallMDoherty) April 30, 2016
Radiohead’s last release of new music was last December, featuring the band’s theme song for the 2015 James Bond film Spectre, a rejected contribution in favor of Sam Smith’s track.
Time will tell what the next move is for the world’s most beloved band, but new album or no, we can’t wait to see them at Lollapalooza and Outside Lands this year.
