Fender is supporting emerging musicians by sending them on tour, and that’s a damn fine thing for a band on the come-up. Engaging a wide range of artists on the rise from alternative and rock to country and singer/songwriters and beyond, the Fender Accelerator Tour will follow the musicians as they embark on tours and share their experiences along the way.
Each van is equipped with GoPro cameras to capture real-time daily content on the stage and on the road. From the trials and tribulations to the flashes of inspiration, key moments will be documented as they happen and shared by the artists themselves across their own social channels using #FENDERXLR8R. This content will also be shared on all of Fender’s owned media channels that currently reach more than five million people each month, allowing artists to leverage the reach and voice of the Fender brand to generate new fans.
At The Bar With Priory: A Whiskey Interview
Portland dance-rock duo Priory are our in support of their major-debut full-length LP on Warner Bros, with Spike Stent (Massive Attack, Bjork, Oasis) sharing production duties. In addition to the momentum of their inescapable hit “Weekend,” several high-profile appearances will buoy the release this year, including scheduled appearances at this year’s Governors Ball as well as the Bonnaroo Arts & Music Festival and more. Check out an exclusive Fender Accelerator clip from behind the scenes with Priory, wherein they share a few experiences & perspectives from along the way in the Fender van. They also give a breakdown of their gear, how Fender has helped their live performance and more:
The Fender Accelerator Tour was created and developed in partnership with CAA Marketing, a division of Creative Artists Agency, and in collaboration with production partner NCompass. For more information, visit Fender.com or the Fender Accelerator Tour site.
Additionally, NYLON and Shazam are offering a trip to see Priory perform in Barbados this 4th of July weekend. Winners receive two round trip flights and 3 nights at the Southern Palms Resort.
Keep up with Priory at the following sources:
Facebook / Twitter / Official Site
