Sony has begun a new marketing campaign in Europe that will last through November and uses some bold statements. It reads “PlayStation 4: the best next-gen console” in the headline, suggesting that it’s a better choice for consumers than the Xbox One or Wii U.
It continues by saying that the PS4 is “The most powerful games console ever created, designed by gamers, for gamers, with the widest variety of titles from award-winning studios and the best exclusives.”
The PS4 has proven in the past week that it has an edge over the Xbox One in terms of power, and its spec sheet doesn’t lie. However, it has a lot to prove to earn the title of having the best game library. Announcements from Naughty Dog and Media Molecule could support that.
Sony has made it clear that the PS4 was designed with gamers in-mind, and will be using that as a key point for marketing during its first year. Expect to see gamer focused commercials and ads, and given these latest statements, a bit of aggression that we aren’t used to seeing from Sony.
[Via]
