Microsoft Appoints New Head of Xbox Brand

July 11, 2013

When Don Mattrick ditched Microsoft for greener pastures at Zynga, its Xbox division was left leaderless. A new challenger has entered the room.

Julie Larson-Green has taken over as head of Microsoft’s Xbox division. She will be responsible for not only games but “music, video, and other entertainment”. As such, a Devices and Studios Engineering Group has been formed at Microsoft as part of the restructuring which was rumored days ago.

One point of contention with the move is Larson-Green previously worked in the Windows division, and has no prior experience in gaming.

What this all means for Xbox is yet to be determined, but previous head Mattrick was never received well by gamers. At least Larson-Green has a clean slate to work from. Watch her try to prove everyone wrong.

Although Jonathan Leack began covering the gaming industry in 2009, his earliest roots date back to 2004 when he wrote his first of many reviews to come. Equipped with a B.S. in Computer Information Systems and several information technology certifications, he provides a unique perspective that is technological and business conscious. Having acquired the role of Executive Editor in 2016, his mission is to make GameRevolution a gaming site that thoughtfully considers the consumer perspective, and has a knowledgeable presence of PC gaming, console, hardware, and eSports coverage.