Rumor: Microsoft Will Detail Xbox Brand Restructure on Thursday

As reported by AllThingsD, Microsoft is set to reveal drastic restructure this Thursday. Steve Ballmer is reportedly going to take the stage and make a variety of announcements, some of which will directly impact the Xbox brand.

The departure of former Xbox president Don Mattrick has left Xbox without a leader. Executives of Xbox have since had to report to CEO Steve Ballmer. A new face for the division is expected to be shown on Thursday. Some have also speculated that Xbox will become an umbrella of multimedia-related devices and software. If true, Xbox will no longer be identified as gaming-centric.

The early hiccups of the Xbox One have left Microsoft with a tough hill to climb, and new leadership would be a good start toward creating a better image for the company. Now’s the time to do it, too. The next-generation of consoles are quickly approaching and once the games begin making up ground won’t be a simple task.

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