Emily Ratajkowski is raising the temperature after stripping to sexy lingerie in a bold ad for Intimissimi. The model was also unveiled as the new U.S. brand ambassador for the Italian lingerie and loungewear label.
Last year, Jennifer Lopez was named Intimissimi’s global brand ambassador. Earlier, Ratajkowski recreated J.Lo’s iconic 2000 Grammys moment for the 2024 Halloween. It seems the 33-year-old is now following in Lopez’s footsteps with her latest collaboration.
Emily Ratajkowski models sexy lingerie in Intimissimi ad
Intimissimi unveiled their new U.S. brand ambassador with a racy lingerie ad starring Emily Ratajkowski. The model slipped into a black lacy lingerie set, adorned with subtle sequin embroidery. According to WWD, Ratajkowski wore the brand’s Couture de Nuit Bustier, Kimono, and Brazilian brief. The sexy ad video shows the 33-year-old posing for the camera in the sultry attire. Intimissimi wrote in the Instagram reel’s caption, “Action: @emrata’s beauty and edge, boldness and elegance.”
The reel has racked up over 150K views at the time of writing. Moreover, the video is also flooded with appreciative comments praising the new brand ambassador and the campaign shoot. Meanwhile, in another photo, Ratajkowski showcased the bra’s multiway function as she ditched the straps and wore it as a strapless piece. The model, too, took to her Instagram to flaunt her new collaboration.
WWD reported Ratajkowski shared in a statement that she is “thrilled to join Intimissimi as their U.S. Brand Ambassador.” She noted, “Intimissimi celebrates women and femininity in such an inspiring way, and I am excited to help introduce this iconic brand to more women across the U.S. I truly believe in the power of beautiful lingerie to make you feel confident and empowered, and Intimissimi does this beautifully.”
Ratajkowski’s new stint comes after she recently attended the 2024 LACMA Art + Film Gala and looked breathtaking in a backless velvet gown. The mom of one has been serving mesmerizing looks one after the other.
