Justin Bieber has never been more Canadian – or more embarrassing – than at this moment. That’s because the 28-year-old pop star recently designed a new alternate jersey for the Toronto Maple Leafs.
The uniforms were created in collaboration with Bieber’s clothing company, drew house, for the annual Next Gen game.
“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” Bieber said in a press release. “I’m grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans.”
The new National Hockey League team duds feature a one-of-a-kind reversible sweater. One side is comprised of a black and blue version of the Toronto Maple Leafs emblem, while the other side is yellow and black with Bieber’s trademark smiley face incorporated into the leaf.
“We are excited to be able to take Next Gen to another level with this special uniform designed with our next generation in mind,” said Brendan Shanahan, Toronto Maple Leafs President and Alternate Governor. “The opportunity to collaborate with Justin and drew house to create such a unique alternate sweater will make it even more special for our fans and the team.”
Bieber is a longtime hockey stan. He’s played the sport since he was a young boy and in 2021, he dedicated a music video for his song “Hold On” to the Leafs. He called the spot, which included game and behind-the-scenes footage at the Scotiabank Arena with the players, a “love letter” to the team. (Excuse us while we throw up in our mouths a little.)
It’s nice that Bieber is passionate about hockey, but maybe he should keep his insufferable style off the Maple Leafs’ jerseys. No self-respecting hockey player would be caught dead in these get-ups.
Cover Photo: Jeff Kravitz / Contributor (Getty Images)
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