Bell Media and the National Football League (NFL) today announced a multi-year rights agreement extension that makes Bell Media the exclusive broadcast partner of the NFL in Canada.
With featured games in all of the league’s broadcast windows airing across Bell Media properties, the partnership also features expanded digital opportunities which include syndication rights for NFL highlights in Canada, as well as expanded footage and programming rights to further bolster Bell Media’s non-game NFL-focused content.
The expanded agreement also includes the NFL’s Thursday Night Football package, which will air on TSN and CTV Two for the first time, and return to RDS, beginning with the 2017 season. With the addition of Thursday Night Football, TSN and RDS further strengthen their NFL programming, with primetime content three nights a week from the powerful NFL brand.
With the new agreement, NFL coverage on Bell Media now includes:
• Thursday Night regular-season games, airing on TSN/CTV Two and RDS
• Sunday at 1 p.m. regular-season games, airing on TSN, CTV, and RDS
• Sunday at 4 p.m. regular-season games, airing on TSN, CTV, and RDS
• Sunday Night regular-season games, airing on TSN/CTV Two and RDS
• Monday Night regular-season games, airing on TSN and RDS
• All Playoff Games
• The Super Bowl
“The NFL continues to deliver strong audiences in all broadcast windows, and we are proud to expand our longstanding partnership to make Bell Media the exclusive broadcast home of NFL action in Canada,” said Stewart Johnston, President of Bell Media Studios and TSN, in a media release. “With this new agreement, TSN and RDS will air three nights of primetime content weekly from the biggest sports property in North America. The NFL is a respected brand to both fans and advertisers alike, and we’re excited to deliver an even bigger NFL schedule across our platforms, and with the expanded digital rights and expanded footage and highlight rights, showcase the NFL like never before.”
“We are excited to continue our partnership with Bell Media in Canada to bring our Canadian fans NFL coverage through Bell Media’s broad portfolio of channels,” said Mark Waller, NFL Executive Vice President of International & Events. “Through this expanded agreement, NFL fans will now be able to view NFL action across all NFL broadcast Windows conveniently within Bell Media’s family of channels.”
