It’s amazing how many companies don’t take advantage of the free advertising on social media. No one wants to follow an account that posts nothing but store hours. If you find a way to engage with your audience and have fun, the word will spread about you. Here are 15 companies that know exactly what their followers want and how to keep them entertained.
1. Taco Bell
Taco Bell knows its audience is mainly teens and 20somethings, so they’ve jumped all over that. I’m sure your grandparents don’t care that Taco Bell uses the word “bae” on Twitter, but if you’re thinking of where to go eat at 2 a.m. and one of their tweets pops up in your timeline, you’ll know exactly where you’re headed.
Will you be my baerrito?
– Taco Bell (@TacoBell) June 29, 2014
“I don’t go to Taco Bell.” And that’s why you’re single.
– Taco Bell (@TacoBell) June 6, 2014
2. DiGiorno Pizza
Honestly no company does social media interaction better than DiGiorno. They’ve live tweeted everything from the Super Bowl to “The Sound of Music.” And if you’re a fan of wrestling, no one does funnier tweets during “Monday Night Raw” than DiGiorno. It’s really impressive.
CM PUNK IS LIKE A HOT PIZZA; SOMETIMES YOU JUST HAVE TO LET IT COOL DOWN A LITTLE AND MAYBE IT’LL COME BACK TO WRESTLING #RAW
– DiGiorno Pizza (@DiGiornoPizza) June 10, 2014
YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
– DiGiorno Pizza (@DiGiornoPizza) February 3, 2014
3. RealCapnCrunch
So many people enjoy trolling company’s accounts and making fun of them. Most of the time these tweets are ignored. What’s great about the Captain Crunch account is that they have no problem replying in an equally hilarious way. You have to appreciate a cartoon captain that’s self-aware.
Dear @dogboner, I meant to write you sooner but I just been busy. Stereo’s busted, ate a fan’s tape up, grisly. #hisnamewas #itwasyou! #damn
– Cap’n Crunch (@RealCapnCrunch) September 17, 2012
*Emerges from shadows* “Depends, @BeardSpice. The only currency I accept…” *Hits play button* “…is booty.” *Pirates start twerking*
– Cap’n Crunch (@RealCapnCrunch) December 10, 2013
4. ESPN
It would be easy for ESPN to just crank out updates and sports statistics, but when you can also include hilarious jokes with pictures it becomes so much better. As a sports fan, there’s not much more you can ask for.
If the @Spurs‘ facilities staff is looking for an air conditioner, Lance can help. pic.twitter.com/ZGVdnGClXd
– ESPN (@espn) June 6, 2014
LeBron may have solved his hydration issues… pic.twitter.com/G8SOPdwV71
– ESPN (@espn) June 9, 2014
5. Pornhub
It may seem odd, but the Pornhub Twitter account is absolutely hilarious. Obviously you don’t want to be scrolling through their timeline while you’re at work, but they definitely have fun with tying in pop culture to porn.
Please stop uploading the game highlights to Pornhub… Our public humiliation category is full. #BrazilvsGermany
– Pornhub Katie (@Pornhub) July 8, 2014
Happy 18th birthday @KendallJenner. I’m looking forward to you following in @KimKardashian ‘s footsteps
– Pornhub Katie (@Pornhub) November 3, 2013
6. WWE
There is one big reason you need to follow the WWE Universe account: Paul Heyman. Obviously if you aren’t a wrestling fan, you won’t enjoy it as much, but Heyman’s hilariously arrogant memes are consistently funny.
Our favorite @HeymanHustle meme of the night! WWE #RAW is coming up in 10 min on @USA_Network! pic.twitter.com/pbreIG9Moi
– WWE Universe (@WWEUniverse) April 28, 2014
He doesn’t even need a lifeline… @HeymanHustle, final answer… #WM30 #WWTBAM pic.twitter.com/RYX5FjvGlp
– WWE Universe (@WWEUniverse) May 2, 2014
7. The CIA
Look, I have no idea why the CIA needs a Twitter account or why they would post jokes on it, but they do. Instead of trying to figure out why this would even be considered a priority for them, let’s just enjoy the jokes and ignore the logic. Hooray America!
We can neither confirm nor deny that this is our first tweet.
– CIA (@CIA) June 6, 2014
No, we don’t know where Tupac is. #twitterversary
– CIA (@CIA) July 7, 2014
8. Oreo
Oreo has gone from posting tweets and pictures to creating some amazing Vines. Why pay for a commercial when you can create a free, six-second video that goes viral and creates more buzz than just another ad customers skip on their DVRs anyway?
No matter how you twist it, this cookie will blow your mind. #Ollusions https://t.co/BqLqnqol2m
– Oreo Cookie (@Oreo) May 1, 2014
9. Charmin
Charmin has taken their bizarre concept of bears that use toilet paper and sell it to humans onto social media and have found a way to have fun with it. If you can find a way to make me follow a toilet paper account, then you’re doing a great job.
@robdelaney Um, Charmin Bears are animated. We do not advise offering real bears toilet paper. Leave the wild animal wrangling to @OldSpice
– Charmin (@Charmin) August 3, 2012
Let It Poop… (Actually, you really should Let It Go. It’s not healthy to hold it in.) #replacesongtitlewithpoop #tweetfromtheseat
– Charmin (@Charmin) May 12, 2014
10. Tidy Cat
Not only does the cat litter brand crank out hilarious jokes, they also have a cat professor named Dr. Julius Von Pepperbottom that gives advice to people on Twitter who post minor life problems. I’ll take any cat litter that helps me figure out why I can’t even right now.
.@joshuadun Time to reassess. Let Dr. JVP help. #HelpMeJVP pic.twitter.com/mMsdk0cXJC
– Tidy Cats (@TidyCats) July 8, 2014
If you’re happy and you know it you probably have a cat.
– Tidy Cats (@TidyCats) January 2, 2014
11. Yo Dough
If you don’t want jokes with your food and just want to see mouth-watering pictures of cookies, then Yo Dough is for you. Is it possible to be attracted to cookies? Just scroll through their images and get ready for sweet sugary bliss.
S’mores. S’mart. #YoDough pic.twitter.com/TcTH3jTldm
– Jesse Schwarz (@YoDough) February 4, 2014
12. Hardees
I don’t know how Hardees figured out how to incorporate beautiful women into ads for cheeseburgers, but god bless them for doing it. Hardees constantly posts pictures that will make you quite … uh … hungry?
Oh say can you see @LVHanley. Get 2 for 1 Big Chicken Fillet Sandwiches on Fresh Baked Buns http://t.co/2vKxfv2eF7 pic.twitter.com/mZLBrQRTRa
– Hardee’s (@Hardees) June 30, 2014
13. Old Spice
No one does the bizarre better than Old Spice. They have some of the most creative and memorable commercials in recent memory and their Twitter account is no exception. They get involved in current events and always find a way to entertain.
Water polo: the sport that’s one shark away from being the best sport on the planet. #SoClose
– Old Spice (@OldSpice) August 12, 2012
Winning hair never loses. pic.twitter.com/fqJsYcQNe5
– Old Spice (@OldSpice) March 20, 2014
14. Denny’s
I’ll be honest, I never ate at Denny’s that much in the past, but after finding their Twitter account, it’s hard not to stop by every time I drive by one of their locations. It’s one of the funniest accounts on Twitter, company or not, and is definitely worth a follow.
~draw me like one of yr french toasts~
– Denny’s (@DennysDiner) June 2, 2014
TURN DOWN FOR LUNCH
– Denny’s (@DennysDiner) June 3, 2014
15. Skittles
Skittles is known for their bizarre advertisements, so it’s no shock that it bleeds into their social media account as well. The doge meme seems like it was created just for them. Plus, there’s something fascinating about artwork made from Skittles.
Wow! So amaze. Much underdoge. Very points. Many cheer. #SB48 pic.twitter.com/rOTf8Ynhz1
– Skittles (@Skittles) February 3, 2014
