They’re the logos you pretty much see on a regular basis. But just because you’re familiar with them doesn’t mean you haven’t missed the message they’re trying to get across. A lot of thought and creativity goes into brand logos, which is why Clampd collected some of the most interesting hidden messages you might have missed.
Amazon.com
You probably just bought something on Amazon.com before reading this and didn’t even notice that the little line under the company name starts at the A and ends at the Z. This signifies that the company sells everything you could possibly need from A to Z. Plus, it also acts as a smile. Well played, Amazon.
Baskin Robbins
You might think Baskin Robbins was just looking to add another dash of color to their logo, but they were really highlighting the number of the flavors available at the popular ice cream joint: 31.
FedEx
We only learned of this one recently and it blew our minds. Between the E and the X, you’ll notice an arrow which signifies that the company is constantly moving forward.
Goodwill Industries
That half smiley face you always see in the Goodwill logo is really just a close up of the G in the font they use.
Hershey’s Kisses
Similar to the FedEx logo, the Hershey’s Kisses logo features a little something within the lettering. Between the K and the I, you’ll notice the distinctive shape of a Hershey’s kiss.
Jack in the Box
You might remember when Jack in the Box changed their logo. The reasoning was because the old logo’s OX was a blatant Ichthys, also known as the “Jesus Fish.”
NBC
There is a reason this peacock has feathers with so many different colors. NBC wanted to make the statement that the channel is for all ethnicities.
Roxy
Surfing and extreme sports brand Quicksilver is the parent company of Roxy. If the heart in this logo looks familiar, it’s because it’s simply two Quicksilver logos pressed together.
Spartan Golf Clubs
The fact that this logo is both the face of a Spartan, as well as a guy swinging a golf club is just plain brilliant.
Toblerone
While you were greedily breaking into the box for a bite of this delicious chocolate, there’s a good chance you missed the dancing bear within the mountain on it’s package.
Tostitos
The most fun logo of the bunch belongs to Tostitos. With brilliant use of the lettering, the logo features two people enjoying some Tostitos and salsa.
Le Tour de France
We feel like idiots for never noticing the person riding the bike in the Tour de France logo. A little extra fact is that the yellow circle represents the sun, since the event only takes place during the day.
For even more hidden messages in brand logos, check out the entire collection at Clampd.com.
