Kylie Jenner‘s makeup brand, Kylie Cosmetics, has revealed how they are helping with LA fire relief and recovery efforts. Firefighters are progressing in containing the blazes across Southern California. However, many families remain displaced after losing everything due to the catastrophe. The region now faces the aftermath of the multiple wildfires that claimed several structures, homes, and livelihoods. Meanwhile, several people, including Jenner, are doing what they can to offer their support to the relief efforts.
Kylie Cosmetics announces donation plans in moving Instagram post
Kylie Jenner announced via a statement from her brand Kylie Cosmetics about the donation plans for LA fire relief efforts. They expressed their heartbreak over the devastation caused by the wildfires in Los Angeles. The statement also highlighted the suffering of several displaced residents. They wrote, “Watching so many people forced to evacuate and hearing the stories of those who have lost everything is deeply saddening and difficult to comprehend.”
Kylie Cosmetics further noted that to show their support, they will donate to several organizations that are helping the relief effort. The statement continued, “We are donating skincare, body, hair and makeup products to Baby2Baby and to the Altadena Girls Fire Recovery.” Kylie Cosmetics added they are “so inspired by Avery [Colvert].” The statement explained Colvert set up the recovery fund Altadena Girls after her school burnt down on January 8. The aim is to “help provide items that help teens in Altadena feel confident and like themselves again.”
CBS News reported that 14-year-old Avery Colvert created Altadena Girls to help her friends who lost their homes to the Eaton Fire. The recovery fund went viral and grew overnight. Now, Colvert is getting support from several big names and brands to help the wildfire victims. According to the California Department of Forestry and Fire Protection‘s update, the Eaton Fire is 55% contained after burning 14,117 acres.
