It’s only the beginning of 2025, and Sabrina Carpenter has already begun her streak of iconic. The singer recently partnered with Dunkin’ Donuts to release a limited-edition beverage — Sabrina’s Brown Sugar Shakin’ Espresso. The drink is only available for a limited time and has been available in stores from December 31 onwards.
Not only is this collaboration the perfect way for the coffee chain to boost its sales heading into 2025, but it also marks the pop star’s first collaboration this year. The product revelation also came along with a fun promotional video.
Sabrina Carpenter’s ‘Shake That Ess’ ad for Dunkin’ Donuts is so on-brand
Sabrina Carpenter is the new face of Dunkin’ Donuts‘ new collaboration product as the coffee chain starts its 2025. The Grammy-nominated singer, who broke records with her popular song “Espresso,” teamed up to introduce a limited-time handcrafted ice beverage — Sabrina’s Brown Sugar Shakin’ Espresso. Alongside the announcement, an entertaining ad for the product has created quite an interest among the singer’s fans.
The ad campaign, titled “Shake That Ess,” captures Sabrina Carpenter’s fun and playful energy at the drink’s vibrant launch party. While flaunting the product, the singer wears a sparkly pink plugging dress, layered with a matching fur coat. Carpenter then shakes the beverage while saying, “I just love shaking that Ess.” She then surveys a room full of eccentric characters, who also join in on the fun and sway the product in its clear shaker.
Directed by Dave Meyers, the ad campaign was created in partnership with Artists Equity, which was founded by Ben Affleck and Matt Damon. The most amusing part of the clip is seeing everyone shake their drinks, which is reflected in the frothy and delicious result of Sabrina’s Brown Sugar Shakin’ Espresso. Furthermore, the phrase “Shake that Ess” plays well with Sabrina Carpenter’s cheeky and bold personality.
According to the press release, the new drink is freshly hand-shaken behind the counter. It comes in a dedicated espresso shaker, blending “bold espresso, creamy oatmilk and brown sugar notes in a smooth, frothy sip.”
Meanwhile, Jill McVicar Nelson, CMO at Dunkin’ said, “Sabrina Carpenter adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun.” It is safe to say that the singer’s “Espresso” has not only topped the charts but has inspired everything from perfumes to drinks.
