If you could build the perfect Instagram account, it would look like an awful lot like the one belonging to Rachel Brathen. Rachel, more commonly known as “Yoga Girl,” has been posting on the social networking site since 2012 and has garnered an astonishing 1.6 million followers since doing so.
The key to Brathen’s success – which has now extended far beyond the realms of the Internet after she used her fame to publish a book that has since become a New York Times bestseller – is three-fold:
- She is an attractive woman.
- She takes photos in the attractive location of the Caribbean island Aruba, where she lives.
- Each of her photos offer a glimpse into a life we wish we could lead, one filled with constant sunshine, sand and impressive yoga poses.
Yoga Girl is essentially the aspirational Instagram account to end all aspirational Instagram accounts, and with that in mind it’s no wonder that Rachel has managed to cultivate such a wide online following, with that following then translating into real-world success in the form of her lucrative book deal.
If you’ve not yet been introduced to Rachel’s Instagram account, then we implore you to check it out below, and for once in your life you may find yourself inclined to learn how to do an Upwards Facing Cat or whatever that yoga pose is called:
Image Credit: Instagram.com/yoga_girl
Meet Your New Favorite Woman on the Internet: Rachel Brathen a.k.a. Yoga Girl
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