Famed publisher Bandai Namco Games is now Bandai Namco Entertainment.
Yep, they’re branching outward beyond games and trying other things to provide “new products and service domains that extend beyond its previous game business domain” in response to “the advance of technology and diversification of user preferences.”
Basically, this likely means they’re not as profitable as they’d like to be with games, so they’re responding to a changing industry and are going to start offering more general entertainment products in order to grow revenue and widen the company’s appeal.
What exactly that will look like, we don’t know yet, but as always, stay tuned to CraveOnline and our very own Game Revolution.
