YouTube’s biggest names, MrBeast, KSI, and Logan Paul, have launched Lunchly as a Lunchables competitor in healthy meal boxes. The three influential Internet personalities are joining forces to create a “groundbreaking new better-for-you lunch option,” targeting their young and loyal fanbase. Lunchly comes in three varieties – The Pizza, Turkey Stack ‘Ems, and Fiesta Nachos, and combines the three stars’ products into a single meal. Paul claims it is a “healthier” and more “convenient” alternative.
MrBeast, KSI, and Logan Paul promise there will be no ‘boring lunches’
MrBeast, KSI, and Logan Paul have assured their target audience that with the launch of Lunchly, there will be no “boring lunches.” The three YouTubers, who have time and again proved their potential to launch businesses and products, came up with the idea of the grab-and-go food line which is a “healthier choice” in a sea of pre-packaged meals. Lunchly comes as a competitor to Kraft Heinz’s Lunchables.
According to a CNN press release, the all-in-one Lunchly meal comes in three varieties and combines all three of their products. These include Paul and KSI’s Prime Hydration, which rapidly shoots up the energy because of its low sugar. Then comes the Feastables milk chocolate bar, created by MrBeast. Lastly, it contains processed food options such as pizza, nachos, or turkey and cheese with crackers.
Lunchly co-founder Logan Paul claims that their “end game” was “to not only provide high-quality products, but also healthier alternatives.” The YouTuber-turned-professional-wrestler discussed how their competitor Lunchables has dominated the grab-and-go food market for decades. He added that it is “time to provide a better option for those looking for a convenient, healthier choice.”
Additionally, the product largely relies on Prime Hydration’s excessive electrolytes – more than a Capri Sun in Lunchables – and MrBeast’s low-sugar chocolate bar- far less than a regular Kit Kat or Crunch bar – for its “healthier” characteristics.
Previously, MrBeast, KSI, and Logan Paul, have each launched their own brands, accelerating the competition in the food and beverages sector. Now, with the launch of Lunchly, they intend to “disrupt the lunch market for kids with healthier, better-tasting options,” said MrBeast who owns multiple business ventures including the Burgers restaurant chain.
The official Lunchly website offers full product details including the ingredients used to make them and their nutrition facts.
