Photo: Tim Mosenfelder (Getty Images)
You aren’t anyone anymore in the music biz unless you have your own pop-up store. Deadmau5 is now following in the egos (I mean footprints) of Kanye West, Daft Punk and Frank Ocean with his self-described ‘lots of stuff in a store’ concept with online retailer FANCY.com
The mouse-helmet donning DJ is no stranger to the retail game, having debuted his aptly-titled pop-up in New York City to coincide with the debut of his ‘a lot of shows in a row’ tour.
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This time, the pop-up moves to Los Angeles to celebrate Deadmau5 four-night, sold out series of performances at downtown LA’s The Shrine.
The two-day LA edition (April 28-29) promises to be bigger and bolder with more exclusive, limited-run Ron English deadmau5 gadgets, prints, and posters, as well as vinyl copies of deadmau5’s recent album W:/2016ALBUM/.
There will also be an interactive component where fans can test out the mau5’s new Wearhaus headphones, nab deadmau5 x Kid Dangerous collab clothes, Kef Speakers, all the while mesmerized by Nanoleaf modular lighting panels. Sounds like Disneyland for EDM fans. Check out the poster below:
