30 Must-Eat Ube-Flavored Foods

February 25, 2017

Photo: Gillian Tso, Getty Images.

The first time you see a purple-hued food, you’ll likely assume it’s artificially colored. Not so if it’s made from ube, a variety of sweet yam pronounced “oo-bae”. Long popular in Asian and Filipino cuisine, the show-stopping root vegetable is now all the rage in the U.S. for flavoring everything from ice cream to waffles to even tacos. We rounded up 30 different ways to experience what is bound to be one of the biggest–and brightest–flavor trends of 2017.

30 Ube-Flavored Foods

Ube Cheesecake

Photo: @nonstopeats on Instagram.
Ube Cream Doughnuts

Photo: @mybsweet on Instagram.
Ube Leche Flan Cupcakes

Photo: @cafe_86 on Instagram.
Ube Ice Cream Cookie Sandwich

Photo: @casual_adventurer24 on Instagram.
Ube Tarts

Photo: Gillian Tso, Getty Images.
Ube Cake

Photo: @bitofyum on Instagram.
Ube Pavlova

Photo: @britthehungrygirl on Instagram.
Ube Soft Serve

Photo: @sus.sanie on Instagram.
Ube Milkslush

Photo: @moonleafteashop on Instagram.
Ube Smoothie Bowl

Photo: @sinfullysabrina on Instagram.
Ube Flan Cake

Photo: @mrsbrinsini on Instagram.
Ube Pancakes

Photo: @yujeong2615 on Instagram.
Ube Cake Roll

Photo: @jforbes95 on Instagram.
Ube Rice Krispies Treat

Photo: @mybsweet on Instagram.
Ube Macarons

Photo: @cuplicatedconfections on Instagram.
Ube Chiffon Cake

Photo: Claudia Totir, Getty Images.
Ube Crinkle Cookies

Photo: @sweetcreationz on Instagram.
Ube Cake Pops

Photo: @xyddub on Instagram.
Ube-Filled Glazed Doughnut

Photo: @justjennrecipes on Instagram.
Ube Ice Cream on an Ube Butter Bar

Photo: @cafe_86 on Instagram.
Ube Ice Cream Bars

Photo: @gyatty12 on Instagram.
Ube Rolled Ice Cream

Photo: @ms_hmj on Instagram.
Ube Mung Bean Buns

Photo: @i_am_nicey on Instagram.
Ube-Filled Croissant

Photo: @breadologie on Instagram.
Ube Crepes

Photo: @primrosemk on Instagram.
Ube Tacos

Photo: @chefmarkosunero on Instagram.
Ube Waffles (with Fried Chicken)

Photo: @carlo.mac on Instagram.
Ube Bread Pudding

Photo: @mybsweet on Instagram.
Ube Bundt Cake

Photo: @ubeminetreats on Instagram.
Ube Jam

Photo: @icbby on Instagram.

Erica Rivera is the Editorial Development Manager at Evolve Media, where she curates content for ComingSoon, DogTime, Mandatory, and Momtastic. Her freelance writing has appeared in New York magazine, USA Today, the Star Tribune, City Pages, and many other publications and anthologies. She has interviewed hundreds of artists, authors, entrepreneurs, entertainers, and changemakers over the course of her career. She is also the author of Insatiable (Penguin Group, 2009) and Come Again (Thought Catalog Books, 2015). For more, visit: www.ericarivera.net.