Beer Company Calls on Craft Breweries to Make Microbrews to Support Hospitality Industry

It’s no secret the COVID-19 outbreak is devastating the food and beverage industry. Bars, restaurants, breweries, wineries, and distilleries all over the country have shuttered their doors. Many are offering delivery and pick-up options, but others have just been forced to close with no idea how long it will be until they reopen (if ever). But, even with all of the turmoil, some companies are trying to help. That’s the case at well-known New York brewery Other Half.

The brewery is producing a beer called All Together to help raise money to support the food and beverage industry. But, just brewing a beer for charity wasn’t enough for the folks at Other Half. They decided to make the recipe available in the hope that other breweries would recreate the brew and use a portion of their proceeds to help their local hospitality industries. And, it looks like it’s working. Breweries like KCBC, The Veil, Southern Grist, Pilot Project, Ska, Anchorage, Hoof Hearted, and many others (including international craft breweries) are already on board.

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We are excited to announce All Together—a worldwide, open-ended beer collaboration created to raise support for the industry we love so much. It's an effort to raise awareness and provide relief, even in the smallest way, to those who are struggling. We're inviting any and all brewers, from any corner of the planet to participate. The recipe is open source, the artwork is public, and the name is yours to use. The goal is to provide you with the tools to make the beer at the lowest possible cost.⁠ -⁠ We ask that a portion of the proceeds go to supporting hospitality professionals in your community. The rest should go to keeping you in business to weather this storm. As much as this is about raising money, this is also an exercise in awareness so that local communities can understand how daily life has been upended for those that rely on social gathering to make a living.⁠ -⁠ At the end of the day, this is about what it's always been about—community. While we may not be able to come together in person right now, that spirit can never be taken away from us. If we do our part to protect and support each other, that spirit can actually be strengthened.⁠ -⁠ Be safe, be good to one another. We're all in this together .⁠ -⁠ Head to alltogether.beer at the link in our profile to get involved. #alltogetherbeer⁠ ⁠ -OHB

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This isn’t the first time a brewery has created a beer for others to brew. You might remember back in 2018 when Sierra Nevada (and over 1,000 other breweries) made Resilience IPA to help raise money for those devastated by the Camp Fire wildfire in California.

We don’t know the details on Other Half’s beer style yet, but it’s assumed to be a New England-style IPA or a West Coast IPA. Breweries interested in participating can download label artwork and graphics to use for free. If you own a brewery and you want to join Other Half, you can visit alltogether.beer for more information.

Photo: Prostock-Studio (Getty Images)

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